We are all fed up with the bland and tasteless media that is shoved down our collective throats day after day. When you go outside and see a billboard for GAP clothing or SONY consumer devices you may not realize that you are being programmed with each glance.
We are constantly being molded, and we're so used to it that we don't even realize it anymore. It is the advertising agencies job to make you consume. To think up the most captivating and alluring commercials to imprint the memory of the specific product they are offering to your mind. Each individual mindshare, or thought that they imprint on you is considered a capitalist victory.